Importance of brand identity manual

Why do you need brand guidelines? Now that you know what’s included in brand identity guidelines, you might be wondering why you need them. Brand guidelines should really be used as a tool to keep your brand consistent. Whether your business is large or small, brand guidelines are critical to helping your brand to work effectively. Without these guidelines, your Estimated Reading Time: 6 mins.  · One of the most important brand assets for any company is their brand manual or brand style guide document. Being consistent in brand messaging is crucial to the growth and success of a brand. And a brand manual or brand guide does .  · A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a Is Accessible For Free: False.

AAKER BRAND IDENTITY MODEL Brand as a Product A core element of a brand's identity is usually its product thrust, which will affect the type of associations that are desirable and feasible. Attributes directly related to the purchase or use of a product can provide functional benefits and sometimes, emotional benefits for customers. Brand identity is built by assigning human characteristics and traits to your brand. According to Sprout Social, most users buy from brands that are honest, helpful, and friendly. These characteristics can be expressed through branding elements like brand name, logo design, colors, fonts, tone of voice, etc. Let's look at 10 reasons why digging into your brand is important: Branding promotes recognition. People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.

A corporate identity manual saves time and increases cost efficiencies by simplifying the creative development process – less time is necessary for employees to be trained to learn brand-specific style practices, and less time is spent having to identify and correct mistakes. Essentially, a corporate identity (CI) manual is created for companies that wish to present their brand consistently across all internal and external marketing material. When a CI manual is presented to the company, it creates consistency, which in turn, leaves a positive and lasting impression of the company to existing and future clientele. An identity manual is a document, which can be printed or digital, where a set of rules or visual guidelines for a brand are compiled. The manual describes the use of all graphic signs and their possible variations such as color, size, typographies, iconography, patterns, and textures associated with a brand. The manual also often includes graphic examples of the correct and incorrect use of the brand, logo and its components.